
Bigger isn't always better – check out these creative ways SMBs can outrank even the largest competitors in search.The post SEO For Small Business: 5 Ways To Punch Above Your Weight appeared first on Search Engine Journal. https://www.searchenginejournal.com/small-business-seo/429939/

It’s time to revisit our ad testing best practices. Here's a step-by-step guide on how to A/B test responsive search ads (RSAs).The post How To A/B Test Responsive Search Ads: Step-By-Step With Tips appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-test-responsive-search-ads/429270/

What is SEO? Read about the basics you need to know to get started and learn the 3 biggest tips to SEO success.The post How Does SEO Work appeared first on Search Engine Journal. https://www.searchenginejournal.com/seo-guide/how-seo-works/

Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8.The post Google Confirms Update To Local Search Results appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-november-local-search-update/430449/

Start learning Python and explore how it can help you with automating tasks and analyzing complex data to improve your technical SEO.The post An Introduction To Python & Machine Learning For Technical SEO appeared first on Search Engine Journal. https://www.searchenginejournal.com/python-machine-learning-technical-seo/430000/

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals.The post Keyword Clusters: How to Level up Your SEO Content Strategy appeared first on Search Engine Journal. https://www.searchenginejournal.com/keyword-clusters-seo-content-strategy/399414/

OpenX Ad Exchange fined $2 million dollars for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferencesThe post OpenX Ad Exchange Fined By FTC For Targeting Toddlers appeared first on Search Engine Journal. https://www.searchenginejournal.com/ftc-fines-openx/430356/

Over 13 million website visits are analyzed to determine which ecommerce platform is the best. The data yielded some unexpected resultsThe post 2021 Analysis of Top Ecommerce Platforms appeared first on Search Engine Journal. https://www.searchenginejournal.com/2021-top-ecommerce-platforms/430262/

Looking to grow your Shopify business? Here's everything you need to know about setting up Google Analytics to inform smarter business decisions.The post How To Set Up Google Analytics For Shopify appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-analytics-shopify-setup/429767/

Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here's how to make it happen.The post A Guide to Optimizing for Google News, Top Stories, and Discover appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-news-top-stories-discover/393182/