Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit

Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies.The post Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit appeared first on Search Engine Journal. https://www.searchenginejournal.com/intent-based-seo-ppc/416626/?utm_source_all=sej-feed

Created 4y | Aug 23, 2021, 2:21:59 PM

Other posts in this group

Google I/O 2025: The Background Google Didn’t Tell You via @sejournal, @MordyOberstein

Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye.

The post

May 23, 2025, 1:20:06 PM | Search engine journal

How To Successfully Weave Your Brand Messaging Into Sales Copy via @sejournal, @seocopychick

Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.

The post

May 23, 2025, 1:20:05 PM | Search engine journal

Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss via @sejournal, @MattGSouthern

Google claims AI search delivers "more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business?

The post

May 22, 2025, 6:50:04 PM | Search engine journal

What’s Draining Your PPC Budget and How to Stop It [Webinar] via @sejournal, @hethr_campbell

Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.

The post

May 22, 2025, 4:30:07 PM | Search engine journal