Search engine journal

Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign.

The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.

https://www.searchenginejournal.com/paid-media-types-examples/473959/

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.

The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-clarifies-structu

Google explains when it's time to hire an SEO and cautions about a major red flag to watch for.

The post Google’s Advice On Hiring An SEO And Red Flags To Watch For appeared first on Search Engine Journal.

https://www.searchenginejournal.com/googles-advice-on-hiring-an-seo/550955/

ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.

The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-to-calculate-your-roas/546290/

Google’s John Mueller explains what site owners should expect after implementing SEO changes.

The post Google Explains How Long It Takes For SEO To Work appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-explains-how-long-it-takes-for-seo-to-work/550899/

OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source.

The post OpenAI Quietly Adds Shopify As A Shopping Search Partner appeared first on Search Engine Journal.

https://www.searchenginejournal.com/openai-quietly-adds-shopify-as-a-shopping-search-partner/550884/

TikTok has denied a Reuters report claiming it's building a standalone U.S. app with a separate algorithm.

The post TikTok Denies Report Claiming It’s Building a Standalone US App appeared first on Search Engine Journal.

https://www.searchenginejournal.com/tiktok-denies-report-claiming-its-building-a-standalone-u

Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility.

The post Is Your SEO Strategy Built for the AI Era? [Webinar] appeared first on Search Engine Journal.

https://www.searchenginejournal.com/seo-strategy-built-for-ai-era/550699/

What makes a great SEO hire in today's market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO.

The post Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have Traditional Skills? appeared first on Search Engine Journal.

https://www.searchenginejournal.c

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy.

The post Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now appeared first on Search Engine Journal.

https://www.searchenginejournal.com/what-ai-overviews-mean-for-search-seo