How to Maximize Your PPC Performance in 2022 via @sejournal, @Juxtacognition

Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here's how to manage this massive change.The post How to Maximize Your PPC Performance in 2022 appeared first on Search Engine Journal. https://www.searchenginejournal.com/maximize-ppc-performance-2022/427738/

Created 4y | Nov 22, 2021, 7:21:33 PM


Login to add comment

Other posts in this group

What’s Draining Your PPC Budget and How to Stop It [Webinar] via @sejournal, @hethr_campbell

Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.

The post

May 22, 2025, 4:30:07 PM | Search engine journal
Explaining Agentic SEO To The C-Level via @sejournal, @TaylorDanRW

Agentic SEO introduces a more efficient, AI-assisted way of working, without losing the human insight that drives real results.

The post

May 22, 2025, 2:20:03 PM | Search engine journal
CMS Market Share Trends: Top Content Management Systems (May 2025) via @sejournal, @theshelleywalsh

An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners.

The post

May 22, 2025, 11:50:04 AM | Search engine journal
Google’s Official Advice On Optimizing For AI Overviews & AI Mode via @sejournal, @MattGSouthern

Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode.

The post

May 21, 2025, 10:10:02 PM | Search engine journal
Google Announces Largest Ads Bidding Update In Over A Decade via @sejournal, @brookeosmundson

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.

The post

May 21, 2025, 5:20:07 PM | Search engine journal
Google AI Measurement Upgrades Announced At Google Marketing Live via @sejournal, @brookeosmundson

Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.

The post

May 21, 2025, 5:20:06 PM | Search engine journal
How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig

As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility.

The post

May 21, 2025, 3:10:04 PM | Search engine journal