Are Brand Keywords Valuable For Every Audience? [Case Study] via @sejournal, @jonkagan

Being present on brand terms remains incredibly important. Here's what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords Valuable For Every Audience? [Case Study] appeared first on Search Engine Journal.

https://www.searchenginejournal.com/brand-search-case-study/441763/

Created 3y | Mar 31, 2022, 1:21:55 PM

Other posts in this group

Common Hosting Defenses Ineffective Against WordPress Threats via @sejournal, @martinibuster

Case study shows that general web hosting security is ineffective against WordPress-specific vulnerabilities

The post

Aug 21, 2025, 11:30:13 AM | Search engine journal

Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites via @sejournal, @martinibuster

Over 70,000 installations of Inspiro WordPress theme affected by Cross-Site Request Forgery vulnerability

The post

Aug 21, 2025, 9:20:05 AM | Search engine journal

Google Quietly Announces Search Partner Network Placement Visibility via @sejournal, @brookeosmundson

Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.

The post

Aug 21, 2025, 4:40:05 AM | Search engine journal

Quality Audiences: Why Lower Traffic Might Be Better via @sejournal, @rio_seo

Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes.

The post

Aug 20, 2025, 12:20:12 PM | Search engine journal

The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform via @sejournal, @coreydmorris

Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel.

The post

Aug 20, 2025, 12:20:10 PM | Search engine journal

How AI Search Can Drive Sales & Boost Conversions [Webinar] via @sejournal, @brentcsutoras

Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue.

The post

Aug 20, 2025, 10:10:06 AM | Search engine journal

Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic via @sejournal, @MattGSouthern

Ahrefs launched a monthly dashboard comparing Google and ChatGPT referral traffic so you can track AI search as a measurable channel.

The post

Aug 19, 2025, 10:30:03 PM | Search engine journal

Tomas_r2