While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
The post Search ad conversion rates down, cost per lead up in 2023 appeared first on Search Engine Land.
https://searchengineland.com/google-ads-bechmarks-2023-conversions-cpl-ctr-cpc-422832
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May 15, 2023, 10:20:25 PM
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