Search Engine Land

http://feeds.searchengineland.com/~r/searchengineland/~3/-AnG_e0fNyg/marsbot-is-foursquare-for-airpods-342634 Its augmented reality for your ears.

Please visit Search Engine Land for the full article.

Marsbot is Foursquare for AirPods

Its augmented reality for your ears.

http://feeds.searchengineland.com/~r/searchengineland/~3/4sLOrNiCgpQ/google-ads-turns-20-the-most-important-trends-and-changes-of-the-past-5-years-342645 In looking back, we can see where the biggest trends in search (and beyond) are heading.

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Google Ads turns 20: The most important trends and changes of the past 5 years

In looking back, we can see where the biggest trends in search (and beyond) are heading.

http://feeds.searchengineland.com/~r/searchengineland/~3/i_62M09ZFRk/women-in-tech-seo-founder-areej-abuali-wins-search-engine-land-award-for-advancing-diversity-and-inclusion-in-search-marketing-342633 Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry.

Please visit Search Engine Land for the full article.

Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

Recognized for her leadership in creating a support network for women and advocating for women's voices in the search industry.

http://feeds.searchengineland.com/~r/searchengineland/~3/KNV0-kPo8HQ/with-an-eye-toward-deal-seekers-google-releases-promotions-pricing-updates-for-both-advertisers-and-users-this-holiday-season-342543

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Pricing and promotions in Google Shopping could be more important than ever this year.

http://feeds.searchengineland.com/~r/searchengineland/~3/wbIkE-k54bM/google-moves-one-step-closer-to-ads-that-can-deliver-personalization-and-privacy-342546

Google moves one step closer to ads that can deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

http://feeds.searchengineland.com/~r/searchengineland/~3/hYCTu4c1I-o/what-prime-day-signals-for-2020-holiday-retail-342507

What Prime Day signals for 2020 holiday retail

Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.

http://feeds.searchengineland.com/~r/searchengineland/~3/0S8vK8S9rf0/proactively-building-negative-keyword-lists-in-google-ads-is-now-more-important-than-ever-342513

Proactively building negative keyword lists in Google Ads is now more important than ever

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

http://feeds.searchengineland.com/~r/searchengineland/~3/TuWcaeQHvHE/facebook-launches-new-shopping-audiences-instagram-product-tag-ads-tests-shops-discounts-342501

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its platforms

http://feeds.searchengineland.com/~r/searchengineland/~3/vasJv1KhYjA/google-search-doj-antitrust-suit-filed-342394

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals

Google thinks it will win but the DOJ used these arguments successfully before.

http://feeds.searchengineland.com/~r/searchengineland/~3/B9_xW3sxeeM/google-confirms-it-doesnt-index-passages-separately-342387

Google confirms it doesn't index passages separately

Google now "consider passages from pages as an additional ranking factor."