Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information. https://searchengineland.com/google-ceo-on-the-evolution-of-search-and-sge-439624
Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions. https://searchengineland.com/google-people-also-consider-badge-branded-search-439612
Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods. https://searchengineland.com/advanced-google-ads-tracking-for-local-service-companies-439600
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking. https://searchengineland.com/the-performance-max-playbook-best-practices-and-emerging-tactics-for-2024-439585
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms. https://searchengineland.com/meta-advertisers-sales-down-costs-up-glitchy-automated-system-439603
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies. https://searchengineland.com/b2b-audience-targeting-meta-ads-alternative-linkedin-439558
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings. https://searchengineland.com/google-updates-merchant-center-product-data-specifications-2024-439599
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers. https://searchengineland.com/maximize-local-business-google-maps-presence-439564
New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers' websites. https://searchengineland.com/ads-retailer-websites-twice-likely-infleunce-shoppers-439584
The groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola. https://searchengineland.com/googles-wpp-collaboration-ai-gemini-439575