The Black Friday TV deals actually worth your money at Amazon, Best Buy, Target and others

Black Friday is one the best times of the year to buy a new TV, but trying to sort through the web's barrage of so-called discounts can be exhausting. To help you separate the good sets from the junk, we’ve rounded up the best Black Friday TV deals we could find from Amazon, Walmart, Target, Best Buy and others. Though we don’t formally review TVs at Engadget, we’ve thoroughly researched user reviews and testing from other sites we trust to ensure our list only includes TVs you’ll be happy to own years down the road. And if you’ve already got a TV you like, we’ve also included a few Black Friday 2023 deals on media streamers and soundbars we recommend.

Samsung S90C OLED TV (55-inch)

A 55-inch model of Samsung’s S90C OLED TV is available for $1,298 at Amazon, Walmart and B&H. Samsung itself has it for $2 more. This has been the S90C’s price for the last several weeks but, outside of a brief drop to $1,098 at B&H earlier this month, it matches the lowest rate we’ve tracked. The S90C has received near-universal praise for its QD-OLED panel, which uses a layer of quantum dots to boost its peak brightness and color saturation while retaining the high contrast and deep black tones of a typical OLED display. Put another way, it looks great, and it should hold up better than most OLED TVs in a bright room. It’s also an ideal gaming TV, as it has four HDMI 2.1 ports that support up to a 144Hz refresh rate in 4K (on PCs). The main downside is that, like all Samsung TVs, it doesn’t support the popular Dolby Vision HDR format.

LG C3 OLED TV (42-inch)

The LG C3 OLED TV is down to $897 for a 42-inch model at Amazon and B&H, which matches its all-time low. The C3 lacks the quantum-dot tech of the Samsung S90C, so it can’t get quite as bright or colorful. But it still offers most of the expected perks of a good OLED panel, including high contrast, wide viewing angles and smooth motion. It supports Dolby Vision HDR as well, plus it’s available in smaller sizes than the S90C — hence why we’re highlighting the 42-inch model here. Larger versions are also discounted, but they’re priced close enough to the S90C that most people should opt for the Samsung TV instead. If you want a premium TV for a smaller space — and can keep the set away from glare — this model should fit the bill.

LG A2 OLED TV (48-inch)

The 48-inch LG A2 OLED TV, meanwhile, is on sale for $550 at Best Buy. We’ve seen numerous deals for this set over the course of the year, but this one matches the lowest price we’ve tracked. The A2 is an entry-level model from 2022, so it's limited to a 60Hz refresh rate, lacks HDMI 2.1 ports and doesn't support other gaming-friendly features like VRR. It has noticeably lower peak brightness than higher-end OLEDs like the C3, too, so it won’t pop as much with HDR content. That said, it's still an OLED TV, so it still delivers deep contrast, bold colors, wide viewing angles and low input lag for the money. At this price, it should be a nice step-up option for smaller or secondary rooms.

Samsung The Frame LED TV (LS03B) (55-inch)

The 55-inch version of Samsung’s The Frame TV is down to $978 at Amazon and B&H, which is nearly $400 off its average street price in recent months. It’s available for a couple bucks more at Samsung and Best Buy. If you want something smaller, the 50-inch model is a good buy at $898, too. This LED TV lacks contrast-boosting features like local dimming and mini-LED backlights, so its picture quality, while good, can’t match the best sets in its price range. Instead, you’d buy a Frame TV for its style. The whole thing is designed to look like a mountable piece of wall art, and when you aren’t watching something, you can use it to display artwork and photos. The TV comes with a few pieces by default, while others are available with an optional subscription.

Hisense U8K LED TV (55-inch)

The 55-inch Hisense U8K is available for $698, which is an all-time low and $50 less than its typical street price in recent months. Best Buy has it for