How To Secure And Defend Your SEO Budget For Executive Buy-In via @sejournal, @lorenbaker

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down the skills you need to keep your CFO happy while driving efficiency. If you’ve found yourself having to defend your […]

The post How To Secure And Defend Your SEO Budget For Executive Buy-In appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-to-secure-and-defend-your-seo-budget-for-executive-buy-in/502969/

Created 2y | Dec 8, 2023, 6:10:02 PM

Other posts in this group

What Is Paid Media: The Different Types & Examples via @sejournal, @brookeosmundson

Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign.

The post

Jul 4, 2025, 1:40:03 PM | Search engine journal

SEO Rockstar “Proves” You Don’t Need Meta Descriptions via @sejournal, @martinibuster

Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater.

The post

Jul 4, 2025, 11:20:04 AM | Search engine journal

Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] via @sejournal, @hethr_campbell

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.

The post

Jul 3, 2025, 7:10:05 PM | Search engine journal

Explaining The Great Decoupling To C-Level via @sejournal, @TaylorDanRW

Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here's what that means for your brand visibility.

The post

Jul 3, 2025, 2:30:03 PM | Search engine journal

Essential WordPress Plugins Every Site Should Have via @sejournal, @martinibuster

A practical list of reliable WordPress plugins every website owner should consider, from SEO to caching, security, backups, and more.

The post

Jul 3, 2025, 12:10:06 PM | Search engine journal

YouTube Targets Mass-Produced Content in Monetization Update via @sejournal, @MattGSouthern

YouTube is updating its monetization policies to target mass-produced and repetitious content. Here's you need to know.

The post

Jul 2, 2025, 10:20:04 PM | Search engine journal

5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience via @sejournal, @alexanderkesler

Want better B2B results? Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement.

The post

Jul 2, 2025, 10:20:03 PM | Search engine journal

Tomas_r2