Google Shifts Hotel Ads To AI-Powered Bidding Strategies via @sejournal, @MattGSouthern

Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.

The post Google Shifts Hotel Ads To AI-Powered Bidding Strategies appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-shifts-hotel-ads-to-ai-powered-bidding-strategies/507449/

Created 1y | Feb 7, 2024, 8:40:02 PM


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