Preparing For 3rd-Party Cookie Deprecation: How To Adjust Your Data Collection Strategy via @sejournal, @hethr_campbell

As a marketer, customer data is essentially your bread and butter – and if your strategy is heavily reliant on third-party data, you’re in for quite an awakening this year.  With Google Chrome already starting to phase out third-party cookies (with full implementation scheduled for third quarter 2024), it’s time to start rethinking your approach and strategizing for the impending changes.    That’s where we come in.  On May 1, we’re hosting a live webinar with experts from CallRail and Workshop Digital to help you navigate the challenges in a post-third-party cookie world. Join us as we do a deep dive […]

The post Preparing For 3rd-Party Cookie Deprecation: How To Adjust Your Data Collection Strategy appeared first on Search Engine Journal.

https://www.searchenginejournal.com/preparing-for-3rd-party-cookie-deprecation-how-to-adjust-your-data-collection-strategy/513892/

Created 13d | Apr 17, 2024, 6:30:03 PM


Login to add comment

Other posts in this group

OpenAI To Show Content & Links In Response To Queries via @sejournal, @martinibuster

OpenAI deal puts ChatGPT on path of showing content and links in response to queries, which may be good news for publishers & SEO

The post

Apr 30, 2024, 8:40:05 PM | Search engine journal
Maximizing ROI: Expert Insights for Google Shopping Ads Success via @sejournal, @lorenbaker

If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy.  But in today’s competitive market,

Apr 30, 2024, 6:30:05 PM | Search engine journal
Google Ads To Automatically Pause Low-Activity Keywords via @sejournal, @MattGSouthern

Google Ads will automatically pause inactive keywords starting in June.

The post

Apr 30, 2024, 6:30:04 PM | Search engine journal
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) via @sejournal, @gregjarboe

Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.

The post

Apr 30, 2024, 6:30:04 PM | Search engine journal
How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum] via @sejournal, @gregjarboe

In this interview, learn insights from ex-Google and Meta expert Logan Wellbaum and find out the essential AI tools to create and measure effective ads.

The post

Apr 30, 2024, 9:20:05 AM | Search engine journal
Google’s John Mueller On Website Recovery After Core Updates via @sejournal, @MattGSouthern

Google's Mueller shares insights on regaining visibility after algorithm updates, though recovery timeline remains unclear.

The post

Apr 30, 2024, 12:20:04 AM | Search engine journal
Google News Deletes Manual Submission Option via @sejournal, @martinibuster

Google removes the manual submission option for Google News from the Publishers Center

The post

Apr 29, 2024, 10:10:02 PM | Search engine journal