B2B Brand: Why It Matters More Than You Think

A clear look at what makes a brand: purpose, perception, trust, value, and the role each plays in building long-term business equity and loyalty.

The post B2B Brand: Why It Matters More Than You Think appeared first on Search Engine Journal.

https://www.searchenginejournal.com/b2b-brand-why-it-matters-more-than-you-think/546496/

Created 16h | May 27, 2025, 2:40:04 PM

Other posts in this group

Google Claims AI Overviews Monetize At Same Rate As Traditional Search via @sejournal, @MattGSouthern

Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy.

The post

May 27, 2025, 4:50:05 PM | Search engine journal

Deep Dive: International SEO In The Times Of AI via @sejournal, @Kevin_Indig

What actually moves the needle in international SEO? A closer look at common pitfalls, smart workflows, and overlooked opportunities.

The post

May 27, 2025, 2:40:03 PM | Search engine journal

Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results via @sejournal, @martinibuster

The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis of information.

The post

May 27, 2025, 10:10:02 AM | Search engine journal

Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns via @sejournal, @MattGSouthern

Google AI agents can now modify campaigns automatically, but advertisers at Marketing Live raised control concerns.

The post

May 26, 2025, 8:10:04 PM | Search engine journal

Search That Sells: Connecting The Dots Between Rankings And Results via @sejournal, @AdamHeitzman

Learn how to connect SEO rankings to real business results by aligning metrics with revenue goals, optimizing conversions, and turning search visitors into customers.

The post

May 26, 2025, 1:10:06 PM | Search engine journal

Google I/O 2025: The Background Google Didn’t Tell You via @sejournal, @MordyOberstein

Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye.

The post

May 23, 2025, 1:20:06 PM | Search engine journal

How To Successfully Weave Your Brand Messaging Into Sales Copy via @sejournal, @seocopychick

Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.

The post

May 23, 2025, 1:20:05 PM | Search engine journal

Tomas_r2