Amazon Prime Day 2025: Everything you need to know about the annual July sales event

This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event as part of the Prime Day deals, and if you’re a Prime member, you’ll have access to all of the discounts. Engadget will be surfacing all of the best tech deals we can find, but there are some important things to know ahead of time so you can get exactly what you want out of this year’s Prime Day.

When is Prime Day 2025?

Amazon Prime Day 2025 will be back this year sometime in July, but the official dates have not been released yet.

What is Prime Day?

Prime Day is Amazon's members-only shopping event, which means you’ll have to be a Prime subscriber on Prime Day to take advantage of most of the savings. Amazon still offers a 30-day free trial to new Prime subscribers, so you can start your free trial closer to July and participate in the event.

How often is Prime Day?

Amazon Prime Day typically comes around annually in July. In the last few years, Amazon has also had its "Big Deal Days" in October, which is effectively a second Prime Day and the unofficial kickoff to the holiday shopping season.

How does Prime Day work?

Prime subscribers can go to Amazon's site on Prime Day to see all of the exclusive deals they have access to. Prime subscribers do not have to do anything additional to get Prime Day sales: the discounts you see on product pages will show up in your cart automatically. If you're not a Prime subscriber and you go to Amazon to shop on Prime Day, you'll likely see tons of items on sale but only "with Prime;" those discounts will not be available to those who are not active Prime subscribers.

If you don’t pay for Prime and have no intention of doing so, you should still check out Amazon on Prime Day for sales that are available to all shoppers — there are always a few of them. Plus, it’s very likely that other retailers like Target and Best Buy will have their own competing Prime Day sales during that time frame, too.

How to prep for Prime Day

First, make a list. It’s best to go into Amazon Prime Day as prepared as possible; that means knowing exactly what you want so you stay focused and avoid distractions. Make note of the most important items you want to pick up on Prime Day ahead of time. You can either do this the old-fashioned way on a sticky note, or you can use Amazon’s wish list feature. For the latter, add the items you want to buy on Prime Day to your wish list (or, even better, make a dedicated wishlist with only your Prime Day desirables) and return to that list during the shopping event. Not only will you have everything you want all in one place, but you’ll also be able to see which of those items are cheaper on Prime Day than they were when you originally added them to your list.

Second, use a price tracker. Sites like CamelCamelCamel and Keepa let you monitor the price of specific items on Amazon. You can check out price history charts and you can make your own price-drop alerts, receiving emails when something you want gets a discount. Both CamelCamelCamel and Keepa also have some browser extensions you can download so you don’t have to navigate away from an Amazon product page to check its price history.

Amazon Prime Day deals

Amazon Prime Day typically lasts a couple of days, but for the past few years, the company has started pushing out deals well before the event actually kicks off. We anticipate the same happening this year, with early Prime Day deals kicking off possibly as soon as Amazon officially announces the dates of Prime Day 2025.

While we wouldn't call the following sales "early Prime Day deals" just yet, they do represent some of the best deals you can get on Amazon right now as we wait for the full details of Prime Day to be revealed. We'll update this list as prices change and as we find even more of the best Amazon deals you can get.

Follow @EngadgetDeals on X for the latest tech deals and buying advice.

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