Google Performance Max: Everything You Need To Know via @sejournal, @brookeosmundson

Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases.

The post Google Performance Max: Everything You Need To Know appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-perfor

The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy

New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here's a closer look at what this means for marketers.

The post The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ai-de

How To Calculate Your ROAS & Ways To Use It via @sejournal, @coreydmorris

ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.

The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-to-calculate-your-roas/546290/


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