Search engine journal

As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility.

The post How To Measure Topical Authority [In 2025] appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-to-measure-topical-authority/547264/

Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts?

The post Stop Focusing On Google, It’s Time to Focus On Being Visible appeared first on Search Engine Journal.

https://www.searchenginejournal.com/stop-focusing-on-google-its-time-to-focus-on-bein

PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly.

The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal.

https://www.searchenginejournal.com/why-brand-advertisi

Google's AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO.

The post 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-ai-overviews-zero-click-serps/547263/

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.

The post Google Expands AI Features in Search: What You Need to Know appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-expands-ai-features-in-searc

Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy.

The post Google Gemini Upgrades: New AI Capabilities Announced At I/O appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-g

Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why.

The post Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content? appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ask-an-seo-why-did

IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search.

The post Use IndexNow For AI Search And Shopping SEO appeared first on Search Engine Journal.

https://www.searchenginejournal.com/use-indexnow-for-ai-search-and-shopping-seo/547129/

Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering.

The post How To Automate SEO Keyword Clustering By Search Intent With Python appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-to-automate-seo-keyword-clustering-by

With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.

The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal.

https://www.searchenginejournal.com/from-search-t