Amazon launches new search functions on mobile to rival Google

The retail giant is rolling out new search and discovery tools, including multimodal search, expanded AR features and Find-on-Amazon.

The post Amazon launches new search functions on mobile to rival Google appeared first on Search Engine Land.

https://searchengineland.com/amazon-new-search-functions-mobile-google-43196

Perfecting prompts for SEO content development

Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.

The post Perfecting prompts for SEO content development appeared first on Search Engine Land.

https://searchengineland.com/perfecting-prompts-seo-content-smx-advanced-431799

TikTok quietly adds Wikipedia snippets to its search results

Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.

The post TikTok quietly adds Wikipedia snippets to its search results appeared first on Search Engine Land.

https://searchengineland.com/tiktok-wikipedia-snippets-search-results-431962

SEO scalability: We have a problem

Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn't. 

The post SEO scalability: We have a problem appeared first on Search Engine Land.

https://searchengineland.com/seo-scalability-problem-431923

Google Search stops showing How-to rich results on desktop

This change comes one month after Google announced HowTo would no longer appear on mobile devices and just for desktop users.

The post Google Search stops showing How-to rich results on desktop appeared first on Search Engine Land.

https://searchengineland.com/google-search-stops-showing-how-to-rich-resul

A 6-minute process to diagnose E-E-A-T issues

In a future filled with E-E-A-T and AI, SEO will be less about doing and (possibly) more about directing. Here's why.

The post A 6-minute process to diagnose E-E-A-T issues appeared first on Search Engine Land.

https://searchengineland.com/diagnose-eeat-issues-process-431897

How to use fan-driven marketing to foster brand love

Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.

The post How to use fan-driven marketing to foster brand love appeared first on Search Engine Land.

https://searchengineland.com/fan-driven-marketing-brand-love-431929

TW-BERT: End-to-end query term weighting and the future of Google Search

Learn about Google's research into end-to-end query term weighting and how this model could eventually improve search rankings.

The post TW-BERT: End-to-end query term weighting and the future of Google Search appeared first on Search Engine Land.

https://searchengineland.com/tw-bert-end-to-end-query-term-w


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