Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways.
The post Why now is the right time to implement SMS marketing appeared first on Search Engine Land.
https://searchengineland.com/why-now-is-the-right-time-to-implement-sms-market
Join this webinar to overcome the Google SGE challenge.
The post Overcoming the Google SGE challenge: Assessment and recovery strategies appeared first on Search Engine Land.
Facebook's AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here's why.
The post 4 reasons you should try Facebook Dynamic Ads appeared first on Search Engine Land.
https://searchengineland.com/facebook-dynamic-search-ads-why-try-431869
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies.
The post 9 Amazon reviews best practices to boost sales and trust appeared first on Search Engine Land.
https://searchengineland.com/amazon-reviews-best-practices-sales-trust-43187
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.
The post Google Ads enhanced conversions and first-party data appeared first on Search Engine Land.
https://searchengineland.com/google-ads-enhanced-conversions-and-first-party-data-431882
The imperative of brand protection in search marketing.
The post 4 simple ways to put an end to unprotected paid search appeared first on Search Engine Land.
https://searchengineland.com/4-simple-ways-to-put-an-end-to-unprotected-paid-search-431714
Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won't blow up Google's current business model.
The post Google CEO on SGE and Search evolution: ‘We’ll get it right’ appeared first on Search Engine Land.
We asked some of the Google tracking data providers for data on the latest Google algorithm update.
The post How the August 2023 Google core update compared to March 2023 core updates appeared first on Search Engine Land.
https://searchengineland.com/how-the-august-2023-google-core-upda
Spoiler: Less manual work and more strategic thinking. Here's how AI is impacting the daily activities of PPC account managers.
The post How AI is changing the game for PPC account managers appeared first on Search Engine Land.
Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
The post Ecommerce marketing next year: 5 ways to set up for success appeared first on Search Engine Land.
https://searchengineland.com/ecommerce-marketing-success-next-year-431846