Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
The post TikTok rolls out major Ads changes to meet EU regulations appeared first on Search Engine Land.
https://searchengineland.com/tiktok-major-ads-changes-eu-regulations-430387
Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand's influence.
The post Moz debuts new metric, Brand Authority, to measure brand strength appeared first on Search Engine Land.
https://searchengineland.com/moz-debuts-brand-authority-metric-430325
Product titles that fail to meet Google's criteria face being penalised with restricted visibility in the US.
The post Google Merchant Center releases new ‘inappropriate titles’ warning appeared first on Search Engine Land.
https://searchengineland.com/google-merchant-center-inappropriate-titles-w
Uncover the critical search indexing issue many SEOs overlook, the accidental exposure of client data on Google, and what to do about it.
The post How to remove sensitive client data from Google’s index appeared first on Search Engine Land.
https://searchengineland.com/remove-sensitive-client-data-google-index-43
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
The post How ChatGPT can help you optimize your content for entities appeared first on Search Engine Land.
https://searchengineland.com/chatgpt-help-optimize-content-entities-430315
Report Filters now support the Match Types 'begins with', 'exactly matches' and 'regrex', giving marketers more control over their reporting.
The post Google Analytics 4 reports can now be further customized with Match Types appeared first on Search Engine Land.
You can now disallow ChatGPT from crawling your website and webpages.
The post GPTBot – OpenAI’s new web crawler appeared first on Search Engine Land.
https://searchengineland.com/gptbot-openais-new-web-crawler-430360
The platform currently faces a nationwide ban in the US if it's found guilty of violating data privacy laws.
The post TikTok pilots new ad-targeting tech that offers improved data security appeared first on Search Engine Land.
https://searchengineland.com/tiktok-ad-targeting-tool-privacygo-data-privacy-430283
The document includes advice on how to write ads that perform well and the best ways to evaluate a campaign's performance.
The post Google releases Responsive Search Ads guide appeared first on Search Engine Land.
https://searchengineland.com/google-responsive-search-ads-guide-430296
Explore the intricacies of AI-generated content in search and how Google's long-term goals might be shaping its response to the technology.
The post Can search engines detect AI content? appeared first on Search Engine Land.
https://searchengineland.com/can-search-engines-detect-ai-content-430215