Disney has taken another step into the hyper-competitive world of live sports broadcasting. According to The Guardian, the entertainment conglomerate has secured a five-year deal to broadcast live Women’s Champions League soccer matches on Disney+ across multiple European broadcast territories, including the United Kingdom.
From the NFL on YouTube to the Grammys on Disney+, the broadcast rights to live events have become a hot commodity as streamers look to make inroads into one of cable TV’s biggest selling points. And in recent years, broadcast rights for women’s sports leagues have become more competitive as the category’s growth in viewership accelerates.
Amazon has been streaming WNBA games since 2021, and last year Netflix secured the rights to broadcast the FIFA Women’s World Cup. Disney’s investment in streaming the best in European women’s soccer signals an important continuation of that trend.
According to the same report by The Guardian, Disney made a “hugely competitive offer” for the streaming rights, and is said to be investing not only in the rights themselves, but in extensive coverage with high-caliber production. The deal was entered into in agreement with UC3, the joint venture between UEFA and the European Club Association, which means club representatives were involved in the discussions.
In the United States, the broadcast rights for the Women’s Champions League are held exclusively by DAZN; the platform currently streams 19 matches for free in addition to more for subscribers. YouTube had signed on as a streaming partner in the US for all games from 2021 to 2023, but didn’t renew that deal when it ended.
The deal reportedly includes some free-to-air coverage of the Women’s Champions League in the United Kingdom, though there are no details yet on which games or how many exactly. So if you’re in the UK, don’t forget to renew that TV license.
This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/disney-will-reportedly-stream-womens-champions-league-soccer-matches-across-much-of-europe-155854592.html?src=rss https://www.engadget.com/entertainment/streaming/disney-will-reportedly-stream-womens-champions-league-soccer-matches-across-much-of-europe-155854592.html?src=rssLogin to add comment
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