Audience settings in Google Ads aren't set-and-forget. Use this guide to fine-tune "Targeting" and "Observation" for better results.
The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ppc-audience-strategy-targeting-vs-observation
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here's the strategy that works.
The post How To Get Your Content (& Brand) Recommended By AI & LLMs appeared first on Search Engine Journal.
https://www.searchenginejournal.com/how-to-get-your-content-recommended-by-ai-llm/550260/
An SEO shared that they lost a potential client because they didn't address SEO for AI. Is AEO/GEO this year's EEAT?
The post Potential SEO Clients May Want To Discuss AI Search And Chatbots appeared first on Search Engine Journal.
https://www.searchenginejournal.com/potential-seo-clients-may-want-to-discuss-ai
ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.
The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.
Buying links is risky and unnecessary now that other factors play a greater role in ranking.
The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared first on Search Engine Journal.
https://www.searchenginejournal.com/why-its-okay-to-not-buy-or-obsess-over-links-anymore/551563/
Google discussed whether it's okay to make changes to a web page for SEO purposes.
The post Google Discusses If It’s Okay To Make Changes For SEO Purposes appeared first on Search Engine Journal.
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive.
The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on Search Engine Journal.
https://www.searchenginejournal.com/can-aeo-geo-startups-beat-established-seo-tool-companies
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work.
The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.
https://www.searchenginejournal.com/googles-top-seo-tools/548265/
Google's June 2025 update is over. Here are some clues about what may have happened.
The post Google’s June 2025 Update Analysis: What Just Happened? appeared first on Search Engine Journal.
https://www.searchenginejournal.com/googles-june-2025-update-analysis-what-just-happened/551501/
Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.
The post Perplexity Looks Beyond Search With Its AI Browser, Comet appeared first on Search Engine Journal.
https://www.searchenginejournal.com/perplexity-looks-beyond-search-with-its