Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels.
The post How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy appeared first on Search Engine Journal.
Too many teams chase SEO wins without direction. Learn how to create a roadmap grounded in strategy, aligned goals, and realistic execution timelines.
The post How To Create An SEO Roadmap That Actually Drives Results appeared first on Search Engine Journal.
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget.
The post How To Use LLMs For 301 Redirects At Scale appeared first on Search Engine Journal.
https://www.searchenginejournal.com/how-to-use-llms-for-301-redirects-at-scale/546159/
Reddit karma now shapes access, trust, and reach, especially for brands. It’s more than a score. It’s the new currency of platform credibility.
The post Reddit Karma In 2025: Why It Matters More Than Ever appeared first on Search Engine Journal.
Google Lens integration brings visual search to YouTube Shorts. Here's how it works, along with important rules marketers need to know.
The post Google Lens Integration For YouTube Shorts: Search Within Videos appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-lens-integration-f
Google reveals database speed matters more than page count for crawl budget. Sites under 1M pages remain safe.
The post Google: Database Speed Beats Page Count For Crawl Budget appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-database-speed-beats-page-count-for-crawl-budget/548037/
Google's Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn't the primary issue.
The post Google’s Gary Illyes Warns AI Agents Will Create Web Congestion appeared first on Search Engine Journal.
Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one.
The post Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? appeared first on Search Engine Journal.
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata.
The post Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata appeared first on Search Engine Journal.
Google's Thematic Search patent describes a system that closely parallels how AI Mode's Query Fan-Out technique generates summaries
The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-query-fan-out-patent/547983/