Search Engine Land

Google is allowing select sites to delay phase out of third-party cookies

Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-end. https://searchengineland.com/google-select-sites-delay-third-party-cookie-phase-out-436323

How AI will affect the future of search

Explore the transformative role of AI in search engines and discover how it will affect the future of search, shaping marketing strategies. https://searchengineland.com/ai-future-search-436277

TikTok launches new ad performance measurement tools

The platform's new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey. https://searchengineland.com/tiktok-cross-channel-lift-partners-436307

Advanced AI prompt engineering strategies for SEO

Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content. https://searchengineland.com/advanced-ai-prompt-engineering-strategies-seo-436286

TikTok ‘planning to rival Amazon with major U.S. expansion’

The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America. https://searchengineland.com/amazon-rival-amazon-us-expansion-436274

94% of Google SGE links are different from organic search results, study finds

SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links. https://searchengineland.com/google-sge-links-organic-search-results-study-436275

Google Ads updates gambling and games policy

Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation. https://searchengineland.com/google-ads-updates-gambling-games-policy-delaware-436261

GroupM teams up with YouTube, Disney and NBCU to transform streaming ads

The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot. https://searchengineland.com/groupm-youtube-disney-nbcy-streaming-ads-436257


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