Search Engine Land

TikTok reports non-skippable video ads may harm engagement

New research also found that ad duration is unlikely to impact performance, but ad placement will. https://searchengineland.com/tiktok-report-non-skippable-video-ads-436465

Microsoft rolls out new AI tool that generates instant banner ads

Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization. https://searchengineland.com/microsoft-retail-media-creative-studio-436452

Transform enterprise SEO challenges into opportunities by JetOctopus

Juggling multiple large-scale SEO projects comes with its fair share of challenges. Learn how you can turn them into growth opportunities. https://searchengineland.com/transform-enterprise-seo-challenges-into-opportunities-436321

How to leverage Google’s ‘About this result’ for SEO insights

Uncover powerful SEO insights from what Google says about your site and competitors and use them to boost E-E-A-T signals on and off-page. https://searchengineland.com/google-about-this-result-seo-insights-436435

The list of features being removed from Google Assistant

Google said these changes are to "focus on quality and reliability" but Google has also fired hundreds of employees with these changes. https://searchengineland.com/the-list-of-features-being-removed-from-google-assistant-436458

Your SEO strategy checklist for 2024

Refine your SEO strategy for 2024 success. Review key areas to boost your online visibility, from business priorities to technical elements. https://searchengineland.com/seo-strategy-checklist-2024-436400

Google Ads for lead gen: 9 tips to scale low-spending campaigns

Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth. https://searchengineland.com/google-ads-for-lead-gen-9-tips-to-scale-low-spending-campaigns-436378

TikTok quietly introduces hashtag restrictions in Creative Center

The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements. https://searchengineland.com/tiktok-restrictions-hashtags-creative-center-436421

Microsoft Ads unveils major changes to hotel and property ad management

Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February. https://searchengineland.com/microsoft-advertising-hotel-property-ads-lodging-campaigns-436407

How is your career and role changing? Take our survey

Please spare a few minutes to help us all understand what the past year meant for you and your search marketing career. https://searchengineland.com/take-career-salary-survey-2024-436391


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