Search Engine Land

Google Search ranking improvement aims to surface hidden gems

Google will surface personal insights and experiences from social media blog posts and forums. This is not an updated helpful content update.

The post Google Search ranking improvement aims to surface hidden gems appeared first on Search Engine Land.

https://searchengineland.com/google-search-ranking-improvement-aims-to-surface

How to spot potential in SEO candidates

New SEO hires don't need to master every tool and skill out of the gate. Learn to spot transferable abilities that show capacity for growth.

The post How to spot potential in SEO candidates appeared first on Search Engine Land.

https://searchengineland.com/seo-candidates-spot-potential-434613

7 tips to create PPC text ads that are trustworthy and clickworthy

Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC ads drive confidence and clicks.

The post 7 tips to create PPC text ads that are trustworthy and clickworthy appeared first on Search Engine Land.

https://searchengineland.com/create-ppc-text-ads-trustworthy-clickworthy-434603

Content strategy: Why less is more

Too much low-value content can harm your website. Follow these steps to consolidate pages and create focused, high-quality content.

The post Content strategy: Why less is more appeared first on Search Engine Land.

https://searchengineland.com/content-strategy-why-less-is-more-434616

Report: Yandex search engine for sale

Yandex, the dominant search and online advertising platform is Russia since 1997, has been in turmoil since Russia's invasion of Ukraine.

The post Report: Yandex search engine for sale appeared first on Search Engine Land.

https://searchengineland.com/yandex-search-engine-sale-report-434654


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