Search Engine Land

Transformer architecture: An SEO’s guide

Explore the impact of transformers in natural language processing, what they're capable of and why they outperform traditional models.

The post Transformer architecture: An SEO’s guide appeared first on Search Engine Land.

https://searchengineland.com/transformer-architecture-an-seos-guide-434505

Top 5 SEO data pitfalls to avoid for accurate analysis and reporting

Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.

The post Top 5 SEO data pitfalls to avoid for accurate analysis and reporting appeared first on Search Engine Land.

https://searchengineland.com/seo-data-pitfalls-accurate-analysis-reporting-434442

Why ecommerce brands must showcase authentic E-E-A-T

Here's why ecommerce brands need visible experts and how they can start building strong E-E-A-T signals, both on-site and off-site.

The post Why ecommerce brands must showcase authentic E-E-A-T appeared first on Search Engine Land.

https://searchengineland.com/ecommerce-brands-showcase-eeat-434437

Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions.

The post Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value appeared first on Search Engine Land.

https://searchengineland.com/microsofts-audience

No, ChatGPT isn’t stealing Google’s search market share

Any impact of ChatGPT on Google's search dominance is overblown at this point, as ChatGPT only has 2% of Google's monthly traffic.

The post No, ChatGPT isn’t stealing Google’s search market share appeared first on Search Engine Land.

https://searchengineland.com/no-chatgpt-isnt-stealing-googles-search-market-share-434465


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