Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead.
The post Why you shouldn’t measure SEO performance by ROI appeared first on Search Engine Land.
https://searchengineland.com/why-you-shouldnt-measure-seo-performance-by-roi-434377
Despite its strong performance, the online grocery retailer still reported a $2 billion GAAP net loss.
The post Instacart ad revenue up 19% appeared first on Search Engine Land.
https://searchengineland.com/instacart-ad-revenue-q3-2023-orders-434458
Advertisers are advised to review the updated policy to ensure your ads or listings do not violate the new rules.
The post Google updates policy to tackle abuse of its ad network appeared first on Search Engine Land.
https://searchengineland.com/google-updates-policy-abuse-ad-network-434464
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
The post How SEO experts improve the web and help search engines appeared first on Search Engine Land.
https://searchengineland.com/seo-search-engine-optimization-experts-improve-web-he
SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change.
The post How to navigate SEO in a multi-platform world appeared first on Search Engine Land.
https://searchengineland.com/seo-multi-platform-world-434384
In this free webinar, you'll learn how CAPI can collect the data you need to maximize your ad performance.
The post Meta and Ignite Visibility present a new conversion API gateway solution appeared first on Search Engine Land.
https://searchengineland.com/meta-and-ignite-visibility-present-a-new-conversion-api-gateway
The new feature could help brands boost viewer engagement and facilitate greater content discovery.
The post YouTube rolls out ‘For You’ feed to creators’ channels appeared first on Search Engine Land.
https://searchengineland.com/youtube-for-you-section-cretor-channels-434427
In this webinar, learn how a first-party data approach could be the answer you're searching for and what technology you might need to help you achieve that.
The post 2024 brings the end of the third-party cookie. So now what? appeared first on Search Engine Land.
https://searchengineland.com/2024-brings-the-end-of-the-third-party-co
Get insights into AI, martech, and data-driven content marketing.
The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on Search Engine Land.
Permitting the use of ad blockers could greatly affect both the platform's advertisers and the sign-ups for YouTube Premium.
The post YouTube’s ad blocker crackdown could be breaking EU privacy laws appeared first on Search Engine Land.
https://searchengineland.com/youtube-crackdown-ad-blocker-breaking-eu-laws-434400