Search Engine Land

Meta ad revenue fuels blowout Q3, $11.6 billion in profits

Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.

The post Meta ad revenue fuels blowout Q3, $11.6 billion in profits appeared first on Search Engine Land.

https://searchengineland.com/meta-ad-revenue-fuels-blowout-q3-11-6-billion-in-pr

How to improve PPC campaign performance: A checklist

Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance.

The post How to improve PPC campaign performance: A checklist appeared first on Search Engine Land.

https://searchengineland.com/improve-ppc-campaign-performance-checklist-433712

Reassessing the role of links in SEO: What data tells us

Is your SEO strategy too focused on backlinks? Here's what the data reveals about the relationship between links and search rankings today.

The post Reassessing the role of links in SEO: What data tells us appeared first on Search Engine Land.

https://searchengineland.com/links-seo-role-data-433761

Google Maps new search results makes photos significantly more important

This is a new "photo-first" search result layout where business owners need to pay more attention to the photos that show up for their business listings.

The post Google Maps new search results makes photos significantly more important appeared first on Search Engine Land.

https://searche

Google adds search themes to Performance Max

Search themes are a new, optional signal that let you add information about customers or your business in Performance Max.

The post Google adds search themes to Performance Max appeared first on Search Engine Land.

https://searchengineland.com/google-search-themes-performance-max-433776

Microsoft relaunches pubCenter, its Google AdSense alternative

The all new pubCenter pilot program, which is actually a 15-year-old Microsoft product, is now open but only to U.S. businesses.

The post Microsoft relaunches pubCenter, its Google AdSense alternative appeared first on Search Engine Land.

https://searchengineland.com/microsoft-relaunches-pubcenter-googl

How to use DIY content to boost your visibility and leads

Sharing expert knowledge through do-it-yourself tutorials can establish trust, engage your audience, and grow your business. Here’s how.

The post How to use DIY content to boost your visibility and leads appeared first on Search Engine Land.

https://searchengineland.com/diy-content-boost-visibility-leads-433748


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