Search Engine Land

Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Dive deep into the latest Knowledge Graph update's impact on person entities and how Google's focus on subtitles enhances E-E-A-T signals.

The post Inside Google’s massive 2023 E-E-A-T Knowledge Graph update appeared first on Search Engine Land.

https://searchengineland.com/google-2023-eeat-knowledge-graph-update-

Survey: Only 26% of SMBs are using AI for marketing

While AI can save SMBs time and money, most SMB owners and decision-makers don't understand how to use AI in marketing.

The post Survey: Only 26% of SMBs are using AI for marketing appeared first on Search Engine Land.

https://searchengineland.com/smb-using-ai-marketing-survey-433699

Google AR beauty ads now let brands promote lip, eye products

"After interacting with AR Beauty on Google, shoppers are more likely to spend more time on the brand's site and potentially take action."

The post Google AR beauty ads now let brands promote lip, eye products appeared first on Search Engine Land.

https://searchengineland.com/google-ar-beauty-ads-lip-eye-products-433650

Amazon Ads launches AI image generation

Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.

The post Amazon Ads launches AI image generation appeared first on Search Engine Land.

https://searchengineland.com/amazon-ads-launches-ai-image-generation-433747

Mastering content quality: The ultimate guide

Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust.

The post Mastering content quality: The ultimate guide appeared first on Search Engine Land.

https://searchengineland.com/mastering-content-quality-guide-433615


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