Search Engine Land

Use these tools to quantify unknowns and real-life scenarios.

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https://searchengineland.com/ppc-forecasting-free-modeling-tools-excel-378676

Google has confirmed a small experiment that might help users more easily identify an advertiser – by including their favicon in the URL.

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https://searchengineland.com/google-ads-test-favicons-url-379121

Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.

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https://searchengineland.com/why-entity-search-is-necessary-for-seo-success-379015

In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles.

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https://searchengineland.com/evolving-core-web-vitals-tactics-using-cloudflare-and-webpagetest-333815

Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.

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https://searchengineland.com/google-location-data-lawsuit-january-2022-379014

On the hunt for something new? Check out who’s hiring in search marketing this week.

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https://searchengineland.com/latest-jobs-in-search-marketing-378959

Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.

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https://searchengineland.com/neeva-seeks-to-expand-user-base-with-free-subscriptions-378977

The issue, which affected the serving of ads on YouTube, has been resolved.

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https://searchengineland.com/google-ads-issue-impacted-some-discover-and-performance-max-campaigns-between-jan-18-21-378974

AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.

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https://searchengineland.com/how-ai-can-automate-seo-tasks-at-scale-378838

Car schema is not supported automatically as a subtype of product schema.

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https://searchengineland.com/google-updates-product-structured-data-for-car-review-snippets-378924