Search Engine Land

PPC forecasting with Google Sheets and Vertex AI

Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.

The post PPC forecasting with Google Sheets and Vertex AI appeared first on Search Engine Land.

https://searchengineland.com/ppc-forecasting-google-sheets-vertex-ai-431607

How to use Google Analytics 4: A complete guide

Looking to learn Google Analytics 4 for SEO? Here's a comprehensive walk-through with step-by-step instructions and best practices.

The post How to use Google Analytics 4: A complete guide appeared first on Search Engine Land.

https://searchengineland.com/how-to-use-google-analytics-4-guide-431630

Google Ads emails now include customer IDs

Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to.

The post Google Ads emails now include customer IDs appeared first on Search Engine Land.

https://searchengineland.com/google-ads-emails-customers-ids-431606


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