The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
The post Kroger’s new self-service ad platform: What you need to know appeared first on Search Engine Land.
https://searchengineland.com/kroger-self-service-ad-platform-429480
You can now upload photos to Bing Chat and ask the AI search engine a question based on that images.
The post Visual Search now live in Bing Chat appeared first on Search Engine Land.
https://searchengineland.com/visual-search-now-live-in-bing-chat-429527
Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of your audience.
The post How to incorporate macroeconomic signals into your SEO strategy appeared first on Search Engine Land.
https://searchengineland.com/how-to-incorporate-macroeconomic-signals-into
Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Here's why.
The post Robots.txt is not the answer: Proposing a new meta tag for LLM/AI appeared first on Search Engine Land.
https://searchengineland.com/robots-txt-new-meta-tag-llm-ai-429510
Here's why responding to negative online reviews matters, plus tips for addressing dissatisfied customers' concerns.
The post How to respond to negative reviews harming your company’s reputation appeared first on Search Engine Land.
https://searchengineland.com/respond-negative-reviews-reputation-429511
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
The post Looker Studio reporting: 6 do’s and don’ts for search marketers appeared first on Search Engine Land.
https://searchengineland.com/looker-studio-reporting-dos-donts-429498
How CTV supercharges existing marketing efforts across the advertising board.
The post The omnichannel magic of connected TV appeared first on Search Engine Land.
https://searchengineland.com/the-omnichannel-magic-of-connected-tv-429441
SEO is getting more difficult. It's time to get SMARTer. Learn how setting SMART goals can drive your SEO strategy forward.
The post How to create SMART SEO goals (with examples) appeared first on Search Engine Land.
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
The post Want to speak at SMX Next? Now’s the time to submit a pitch! appeared first on Search Engine Land.
https://searchengineland.com/submit-a-pitch-for-smx-next-351392
Google is accused to illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard.
The post Daily Mail ‘set to sue’ Google over Bard copyright issues appeared first on Search Engine Land.
https://searchengineland.com/daily-mail-sue-google-bard-copyright-429486