Search Engine Land

How better landing page experience and ad relevance can boost your Google Ads performance

These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.

The post How better landing page experience and ad relevance can boost your Google Ads performance appeared first on Search Engine Land.

https://searchengineland.com

Google, Microsoft generative AI experiments concern advertisers

Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.

The post Google, Microsoft generative AI experiments concern advertisers appeared first on Search Engine Land.

https://searchengineland.com/google-microsoft-generative-ai-adver

TikTok targets $20 billion in ecommerce sales

TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik

The post TikTok targets $20 billion in ecommerce sales appeared first on Search Engine Land.

https://searchengineland.com/tiktok-ecommerce-sales-428066

Reddit launches new ad products to boost conversions

Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.

The post Reddit launches new ad products to boost conversions appeared first on Search Engine Land.

https://searchengineland.com/reddit-launches-ad-products-boost-conversions-428051

How to maintain targeting capabilities even without Google Ads similar audiences

Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.

The post How to maintain targeting capabilities even without Google Ads similar audiences appeared first on Search Engine Land.

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The best word count for SEO… doesn’t exist!

Here's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.

The post The best word count for SEO… doesn’t exist! appeared first on Search Engine Land.

https://searchengineland.com/best-word-count-seo-428016

Google Ads API v.14 is here, with 5 big updates

Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.

The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.

https://searchengineland.com/google-ads-api-14-428043

LinkedIn Ads rolling out generative AI, new ad formats

Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.

The post LinkedIn Ads rolling out generative AI, new ad formats appeared first on Search Engine Land.

https://searchengineland.com/linkedin-ads-generative-ai-new-ad-formats-428040


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