
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
The post How better landing page experience and ad relevance can boost your Google Ads performance appeared first on Search Engine Land.

This weekend, Google has begun rolling out the new perspectives feature to searchers.
The post Google launches perspectives filter in mobile search results appeared first on Search Engine Land.
https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109

Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
The post Google, Microsoft generative AI experiments concern advertisers appeared first on Search Engine Land.
https://searchengineland.com/google-microsoft-generative-ai-adver

TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik
The post TikTok targets $20 billion in ecommerce sales appeared first on Search Engine Land.

Bing Chat can also respond with text to speech answers.
The post Bing Chat gains voice search on desktop interface appeared first on Search Engine Land.
https://searchengineland.com/bing-chat-gains-voice-search-on-desktop-interface-428076

Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
The post Reddit launches new ad products to boost conversions appeared first on Search Engine Land.
https://searchengineland.com/reddit-launches-ad-products-boost-conversions-428051

Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.
The post How to maintain targeting capabilities even without Google Ads similar audiences appeared first on Search Engine Land.

Here's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.
The post The best word count for SEO… doesn’t exist! appeared first on Search Engine Land.

Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.

Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
The post LinkedIn Ads rolling out generative AI, new ad formats appeared first on Search Engine Land.
https://searchengineland.com/linkedin-ads-generative-ai-new-ad-formats-428040