Search Engine Land

OpenAI launches ChatGPT iPhone app

The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.

The post OpenAI launches ChatGPT iPhone app appeared first on Search Engine Land.

https://searchengineland.com/openai-launches-chatgpt-iphone-app-427341

Keyword difficulty in SEO guide: Everything you need to know

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

The post Keyword difficulty in SEO guide: Everything you need to know appeared first on Search Engine Land.

https://searchengineland.com/keyword-difficulty-seo-427048

U.S. paid search spend forecast to hit $110 billion in 2023

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.

The post U.S. paid search spend forecast to hit $110 billion in 2023 appeared first on Search Engine Land.

https://searchengineland.com/us-paid-search-spend-forecast-2023-427066

Google Chrome will soon add 6 relevance and measurement APIs

These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.

The post Google Chrome will soon add 6 relevance and measurement APIs appeared first on Search Engine Land.

https://searchengineland.com/google-chrome-privacy-sandbox-re

Google Analytics 4 audience builder gets a refresh

GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.

The post Google Analytics 4 audience builder gets a refresh appeared first on Search Engine Land.

https://searchengineland.com/google-analytics-4-audience-builder-refresh-426878

The future of SEO and why it’s not dying

Here's what's in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines.

The post The future of SEO and why it’s not dying appeared first on Search Engine Land.

https://searchengineland.com/future-of-seo-why-its-not-dying-425615

How to scale the use of large language models in marketing

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.

The post How to scale the use of large language models in marketing appeared first on Search Engine Land.

https://searchengineland.com/scale-use-large-language-models-marketing-415621


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