Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
The post Study: 31% of international websites contain hreflang errors appeared first on Search Engine Land.
Microsoft posted its monthly Microsoft Advertising change log for April 2023.
The post Microsoft Advertising profession service ads go global, changes to broad match modifier rolling out and more appeared first on Search Engine Land.
B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
The post 5 mobile B2B advertising mistakes and how to correct them appeared first on Search Engine Land.
https://searchengineland.com/mobile-b2b-advertising-mistakes-395154
This allows you to migrate destination and event goals using regex.
The post Google Analytics 4 now lets you modify and create events using regular expressions appeared first on Search Engine Land.
https://searchengineland.com/google-analytics-4-now-lets-you-modify-and-create-ev
Why next-generation AI is essential to a competitive search strategy.
The post What ChatGPT means for your search campaigns appeared first on Search Engine Land.
https://searchengineland.com/what-chatgpt-means-for-your-search-campaigns-395082
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
The post Who’s verified? Who’s not? Who knows, it’s Twitter appeared first on Search Engine Land.
https://searchengineland.com/twitter-verified-account-confusion-395168
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.
Here's a look at how LinkedIn's latest AI- and member-assisted content initiative works and its impressive performance in Google search.
The post Decoding the SEO success of LinkedIn collaborative articles appeared first on Search Engine Land.
https://searchengineland.com/decoding-seo-success-linkedin-collab
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
The post How to create, optimize and promote an ebook appeared first on Search Engine Land.
https://searchengineland.com/ebook-create-optimize-promote-395116
Google's head of Bard, Jack Krawczyk said they did this by incorporating its language model, PaLM.
The post Google says Bard was updated to improve math and logic responses appeared first on Search Engine Land.
https://searchengineland.com/google-says-bard-was-updated-to-improve-math-and-logic-r