The pilot rolls out today for advertisers in the US.
The post Microsoft launches third-party government services ad pilot appeared first on Search Engine Land.
https://searchengineland.com/microsoft-launches-third-party-government-services-ad-pilot-394912
Advertisers should protect their reputation and ensure that their ads are placed in appropriate contexts that align with the brand's values and resonate with the gaming audience.
The post Brand safety in video game advertising appeared first on Search Engine Land.
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
The post Domain Authority is dead: Focus on SEO content that ranks appeared first on Search Engine Land.
Google's new features should give searchers more reason to trust your site, your authors and the content on your pages.
The post Google launches Perspectives, About this author and more ways to verify information appeared first on Search Engine Land.
This update took 13 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next.
The post Google March 2023 broad core update done rolling out appeared first on Search Engine Land.
https://searchengineland.com/google-march-2023-broad-core-update-do
The policy rollout was initially intended to begin on March 31.
The post Google delays enforcement of Government documents and official services policy appeared first on Search Engine Land.
https://searchengineland.com/google-delays-enforcement-of-government-documents-and-official-
Learn four tips to improve your website so it won't just survive a Google core update – but maybe even thrive.
The post How to survive a Google core update and come out on top appeared first on Search Engine Land.
https://searchengineland.com/survive-google-core-update-394851
Make sure to rerun any scripts you have that may be missing data from the Bing Webmaster Tools API.
The post Microsoft fixes data loss within Bing Webmaster Tools API appeared first on Search Engine Land.
https://searchengineland.com/microsoft-fixes-data-loss-within-bing-webmaster-tools-api-394900
Google said you may see a change in the number of URLS reported in the Core Web Vitals report.
The post Core Web Vitals report within Google Search Console updated appeared first on Search Engine Land.
https://searchengineland.com/core-web-vitals-report-within-google-search-console-updated-394897
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.
The post 4 new rules for PPC ad creative appeared first on Search Engine Land.
https://searchengineland.com/ppc-ad-creative-new-rules-394857