Martech experts Scott Brinker and Juan Mendoza discuss the future of martech and more.
The post The next big thing in martech: The data warehouse appeared first on Search Engine Land.
https://searchengineland.com/the-next-big-thing-in-martech-the-data-warehouse-394295
This version promises greater accuracy and broader general knowledge and advanced reasoning.
The post OpenAI releases GPT-4 and Bing Chat upgraded appeared first on Search Engine Land.
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
The post Google: Generative AI coming to Docs, Gmail in Workspace appeared first on Search Engine Land.
https://searchengineland.com/google-generative-ai-coming-to-do
With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how.
The post Why Facebook advertisers should test Performance Max appeared first on Search Engine Land.
https://searchengineland.com/why-facebook-advertisers-should-test-performa
If you’re a PPC advertiser, chances are your company is throwing money away on brand terms.
The post How to get 1 in 5 dollars back on brand search appeared first on Search Engine Land.
https://searchengineland.com/how-to-get-1-in-5-dollars-back-on-brand-search-394244
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
The post How to demonstrate E-E-A-T in AI-generated content appeared first on Search Engine Land.
https://searchengineland.com/demonstrate-e-e-a-t-ai-generated-content-394227
You’ll reap digital dividends when your strategies work together.
The post Five ways to harmonize PPC and SEO to boost ROI appeared first on Search Engine Land.
https://searchengineland.com/ways-to-harmonize-ppc-and-seo-to-boost-roi-394128
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
The post T-minus 2 weeks until MarTech: Grab your free pass now to discover cutting-edge solutions and strategies appeared first on Search Engine Land.
Interested advertisers or healthcare professionals can join the open beta by contacting their Microsoft rep.
The post Microsoft Doctor and Clinic ads are now in open beta appeared first on Search Engine Land.
https://searchengineland.com/microsoft-doctor-and-clinic-ads-are-now-in-open-beta-394211
Plus, Bing Chat has passed 100 million daily active users.
The post Microsoft may replace Bing Search answers with Bing Chat responses appeared first on Search Engine Land.