Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
The post What is SEM – Search Engine Marketing? appeared first on Search Engine Land.
https://searchengineland.com/what-is-search-marketing-393902
The new ads will be available globally over the next few weeks.
The post Google announces Performance Max for travel goals appeared first on Search Engine Land.
https://searchengineland.com/google-announces-performance-max-for-travel-goals-393939
Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
The post How to dial in your ad messaging in an automated marketing world appeared first on Search Engine Land.
The new features aim to increase efficiency and help advertisers better target their campaigns.
The post Code-free custom conversion, and 5 other new Microsoft Ads updates appeared first on Search Engine Land.
https://searchengineland.com/code-free-custom-conversion-and-5-other-new-microsoft-ads
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
The post This day in search marketing history: March 7 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-march-7-393891
Increased visibility into your customer base can drive your campaign decisions (and reactions).
The post Webinar: Maximize your ROAS with first-party data appeared first on Search Engine Land.
https://searchengineland.com/webinar-maximize-your-roas-with-first-party-data-393950
Since 11:50am ET, Twitter has been having major issues with its services.
The post Twitter services are offline, including clicking on links, viewing images and more appeared first on Search Engine Land.
https://searchengineland.com/twitter-services-are-offline-including-clicking-
Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.
The post Google: ‘Bard is not Search’ appeared first on Search Engine Land.
https://searchengineland.com/google-bard-is-not-search-393938
Not all featured snippets will see text highlighted in blue, but many now do.
The post Google featured snippets gain blue highlighted text appeared first on Search Engine Land.
https://searchengineland.com/google-featured-snippets-gain-blue-highlighted-text-393931
Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here.
The post ‘Link in bio’ platforms: Which is best for SEO? appeared first on Search Engine Land.
https://searchengineland.com/link-in-bio-platforms-which-is-best-for-seo-393869