Search Engine Land

The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.

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https://searchengineland.com/microsoft-advertising-reporting-dashboard-recent-reports-real-time-previews-382878

From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories.

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https://searchengineland.com/google-search-big-tech-conspiracy-theories-382863

The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.

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https://searchengineland.com/google-ads-editor-v2-supports-performance-max-campaigns-382895

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.

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https://searchengineland.com/ad-position-ctr-conversion-rate-382783

Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine.

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https://searchengineland.com/google-business-profiles-new-emergency-help-attributes-for-ukraine-support-382839

Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.

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https://searchengineland.com/google-eat-possible-evaluation-signals-382799

Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.

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https://searchengineland.com/google-data-studio-build-seo-tools-382637

E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.

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https://searchengineland.com/how-e-a-t-content-and-link-building-can-drive-ymyl-seo-success-382652

Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week.

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https://searchengineland.com/google-business-profile-reviews-posting-bugs-should-be-resolved-soon-382706

It’s time for search marketers to shake off the inertia and adopt Google Analytics 4.

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https://searchengineland.com/google-deprecate-universal-analytics-on-july-1-2023-382648