Search Engine Land

3 tips to be a great data steward for agency clients

Learn actionable insights to guide your PPC clients through data challenges and enhance your agency's role as a strategic partner. https://searchengineland.com/data-steward-agency-clients-437413

TikTok publishes best practice guide for optimal campaign performance

The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns. https://searchengineland.com/tiktok-best-practice-optimal-campaign-performance-437425

Google tests Branded Local Service Ads with opt-out option

Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone. https://searchengineland.com/google-branded-local-service-ads-437414

Using generative AI to improve existing content: Top tips + sample prompts

Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more. https://searchengineland.com/generative-ai-improve-existing-content-437376

Mastering NLP for modern SEO: Techniques, tools and strategies

Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results. https://searchengineland.com/nlp-seo-techniques-tools-strategies-437392

Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

We ask Search Engine Land's SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE. https://searchengineland.com/best-searchbot-letter-sge-clients-actionable-steps-437394

Pinterest announces major ad partnership with Google

The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon. https://searchengineland.com/pinterest-ad-partnership-google-437390

Google Ads gambling and games policy updated

Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification. https://searchengineland.com/google-ads-gambling-games-policy-update-north-carolina-437391


Search