Search Engine Land

Google Ads: Support is not being phased but ‘big’ AI improvements are underway

Google has addressed concerns about a potential withdrawal of the feature and a steep decline in customer service. https://searchengineland.com/google-ads-support-not-phased-out-ai-changes-435875

Google is evaluating additional PMax brand safety controls

Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics. https://searchengineland.com/google-evaluating-pmax-brand-safety-tools-adalytics-report-435865

Generative Engine Optimization framework introduced in new research

The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences. https://searchengineland.com/generative-engine-optimization-framework-introduced-research-paper-435855

Google Analytics 4 properties can now be integrated with AdSense

Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights. https://searchengineland.com/google-analytics-4-properties-integrated-adsense-435860

Google makes it easier to buy YouTube reservation ads

Google Ads has expanded its self-service purchasing system to include five additional products – with more on the way. https://searchengineland.com/google-easier-youtube-reservation-ads-435856

BidsCube teams up with Pixalate to combat ad fraud by BidsCube

The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. https://searchengineland.com/bidscube-teams-up-with-pixalate-to-combat-ad-fraud-435764

New Google SGE insights: Content formats, YMYL, product views

Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views. https://searchengineland.com/new-google-sge-insights-content-formats-ymyl-product-views-435849

Top 5 social media platforms you should focus on

Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success. https://searchengineland.com/top-social-media-platforms-435813


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