The PPC industry has seen lots of changes lately, especially with the advent of AI, but the same questions still remain: How do you know what to put your money behind? How do you prove it to your executives? How should we use AI to our best advantage? Let’s face it – no one likes wasted ad spend. That’s why we put together this series of articles to answer these questions for you. We know that with the rise of AI and shifts in how specific PPC tools work, PPC marketers are looking for how to best navigate current best […]
The post [PPC] Automation & AI: What Humans Should Be Doing For Success appeared first on Search Engine Journal.
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