Search engine journal

Why Your PPC Structure Should Mirror Your Business Model via @sejournal, @brookeosmundson

When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide.

The post Why Your PPC Structure Should Mirror Your Business Model appeared first on Search Engine Journal.

https://www.searchenginejournal.com/why-your-ppc-structure-should-mi

Which SEO Jobs AI Will Reshape & Which Might Disappear via @sejournal, @DuaneForrester

AI reshapes how SEO works, and who does the work. Duane Forrester breaks down which roles are most impacted and what new skills matter now.

The post Which SEO Jobs AI Will Reshape & Which Might Disappear appeared first on Search Engine Journal.

https://www.searchenginejournal.com/which-seo-jobs-ai-will-reshape-which-might-


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