The New Normal via @sejournal, @Kevin_Indig

In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed.

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Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports

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Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth.

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Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI.

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Google AI Overviews is surfacing AI-generated search results for queries with recipe intent.

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OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions.

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Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.

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