What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters.
The post When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search appeared first on Search Engine Journal.
A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling.
The post Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism appeared first on Search Engine Journal.
Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX.
The post Confirmed CWV Reporting Glitch In Google Search Console appeared first on Search Engine Journal.
https://www.searchenginejournal.com/confirmed-cwv-reporting-glitch-in-google-search-console/551228/
Anthropic's announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product.
The post Anthropic’s Financial Tool May Signal Shift To Offering Specialized Services appeared first on Search Engine Journal.
Malware Malware Scanner plugin with over 10,000 installations hit with high severity vulnerability with no fix currently offered.
The post WordPress Malware Scanner Plugin Contains Vulnerability appeared first on Search Engine Journal.
https://www.searchenginejournal.com/wordpress-malware-scanner-plugin-contains-vulnera
WordPress released version 6.8.2, which fixes 35 issues and ends security support for versions 4.1 through 4.6
The post WordPress Update 6.8.2 – Ends Security Support For 0.9% of Sites appeared first on Search Engine Journal.
https://www.searchenginejournal.com/wordpress-update-6-8-2-ends-security-support-fo
In this week’s Growth Memo, Kevin Indig lays out the case for a topic-first SEO approach, and how it helps future-proof your visibility.
The post Topic-First SEO: The Smarter Way To Scale Authority appeared first on Search Engine Journal.
https://www.searchenginejournal.com/topic-first-seo-the-smarter-way-to-scale-authority/
Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed.
The post Google Updates Search Analytics API To Clarify Data Freshness appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-updates-search-analytics-api-to-cla
This week’s Ask An SEO dives into why content stopped ranking, even when it seems original and experience-based.
The post Ask An SEO: Why Your Content Is No Longer Good Or Helpful appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ask-an-seo-why-your-content-is-no-longer-good-helpful/545407/
Google's John Mueller discusses the value of websites and answers what impact AI will have on the need for SEO.
The post Google Says AI Won’t Replace The Need For SEO appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-says-ai-wont-replace-the-need-for-seo/551114/