Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal. https://www.searchenginejournal.com/oversight-ethics-in-sem/419594/
It's a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure.The post 11 Things You Must Know About Google’s 200+ Ranking Factors appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-200-ranking-factors-facts/265085/
In today's world, content alone will not win in Google's SERPs. Learn the evolution of Google search and how to top the rankings.The post 3 Ways SEO Has Changed This Year & What It Means for You appeared first on Search Engine Journal. https://www.searchenginejournal.com/3-ways-seo-has-changed-this-year-what-it-means-for-you/419463/
Performing regular log file analysis is useful for SEO professionals to better understand how their website is crawled. Learn the basics here.The post What is SEO Log File Analysis? A Beginner’s Guide appeared first on Search Engine Journal. https://www.searchenginejournal.com/seo-log-file-analysis-guide/419660/
Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/top-ranking-factors/
Shopify is making it easier to optimize ecommerce stores for international markets all from a single Shopify site.The post Shopify Makes it Easy to Market to Specific Countries appeared first on Search Engine Journal. https://www.searchenginejournal.com/shopify-markets/419994/
Google is combining Smart display and Standard display campaigns within one campaign type. Here's what you need to know!The post Google Consolidates Smart Display & Standard Display Campaign Creation appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-consolidates-smart-display-standard-display-campaign-creation/419957/
Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal. https://www.searchenginejournal.com/top-seo-ranking-factors/419352/
How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.The post Branded vs. Non-Branded Traffic: What’s the Difference? appeared first on Search Engine Journal. https://www.searchenginejournal.com/branded-vs-nonbranded-traffic/419426/
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help.The post 8 PPC Best Practices That May Not Be Best for Your Business appeared first on Search Engine Journal. https://www.searchenginejournal.com/when-ppc-best-practice-is-not/419034/