How Google’s continuous scroll can affect impressions and CTR

Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/HpOAw7X8vmM/how-googles-continuous-scroll-can-affect-impressions-and-ctr-375738