Google launches new way for publishers to use first-party data to enhance targeted advertising

First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).

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http://feeds.searchengineland.com/~r/searchengineland/~3/wbqnuBIeeoQ/google-launches-new-way-for-publishers-to-use-first-party-data-to-enhance-targeted-advertising-375757