A data science expert explains how ‘over-the-air’ updates will change the auto industry

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the affected vehicles. Automakers must also recall those cars, trucks or SUVs–which means they have to fix the defect across the entire fleet.

People with recalled vehicles usually have to schedule a visit to an authorized dealership, where a mechanic repairs the car.

But vehicles are increasingly high-tech contraptions. Although most recalls still require the replacement or repair of auto parts, such as air bags or brakes, a growing number of issues are resolved without any help from a mechanic.

All they require is an “over-the-air update.” That’s the technical term for what happens when you update any software program used by a device, whether’s it’s a smartphone or a sedan.

Over-the-air updates are especially common for vehicles that run fully or partially on electricity instead of gasoline or another fuel. These digital recalls require little or no effort. For example, Tesla regularly fixes its cars by updating its software. Its drivers often don’t have to do a thing. In other cases, a Tesla owner simply has to tap a few buttons on the car’s touchscreen.

According to the law, it doesn’t matter if safety-related fixes demand a software upgrade or a trip to the dealership. Either way, notifying the National Highway Traffic Safety Administration and all affected drivers is mandatory.

Why over-the-air updates matter

Electric vehicle sales nearly doubled from about 300,000 in 2020 to more than 600,000 in 2021. EV sales rose another 76% in first quarter of 2022 even as sales of all new vehicles dropped by 15.7%.

U.S. EV sales could be on the verge of far more growth, which would make over-the-air updates increasingly common. But drivers and investors are raising an array of safety concerns that could put the brakes on the EV market’s expansion.

Serious problems have included electric vehicles failing to startlosing power and catching fire because of battery defects.

Musk objects to the word ‘recall’

Tesla has pushed harder than its competitors to rely primarily on over-the-air updates to fix problems with its electric vehicles. Its CEO, Elon Musk, has for years publicly questioned the wisdom of calling over-the-air updates “recalls.”

In some cases, Tesla has conducted over-the-air updates to resolve safety defects without notifying the National Highway Traffic Safety Administration or Tesla owners that a recall was underway.

Because that’s against the law, the agency has ordered Tesla to provide those details.

Tesla has used over-the-air updates to resolve, for example, issues with its windshield wipers and seat belt chimes. It has also used over-the-air updates to address problems with its partially automated driving systems. Those features are the subject of a government investigation because of a spate of crashes with parked emergency vehicles in which first responders were using warning signs, such as flashing lights or flares.

Vivek Astvansh is a professor of marketing and data science at Indiana University.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

https://www.fastcompany.com/90775208/a-data-science-expert-explains-how-over-the-air-updates-will-change-the-auto-industry?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

созданный 3y | 5 авг. 2022 г., 12:21:13


Войдите, чтобы добавить комментарий

Другие сообщения в этой группе

Why the AI pin won’t be the next iPhone

One of the most frequent questions I’ve been getting from business execs lately is whether the

12 июл. 2025 г., 12:10:02 | Fast company - tech
Microsoft will soon delete your Authenticator passwords. Here are 3 password manager alternatives

Users of Microsoft apps are having a rough year. First, in May, the Windows maker

12 июл. 2025 г., 09:40:03 | Fast company - tech
Yahoo Creators platform hits record revenue as publisher bets big on influencer-led content

Yahoo’s bet on creator-led content appears to be paying off. Yahoo Creators, the media company’s publishing platform for creators, had its most lucrative month yet in June.

Launched in M

11 июл. 2025 г., 17:30:04 | Fast company - tech
GameStop’s Nintendo Switch 2 stapler sells for more than $100,000 on eBay after viral mishap

From being the face of memestock mania to going viral for inadvertently stapling the screens of brand-new video game consoles, GameStop is no stranger to infamy.

Last month, during the m

11 июл. 2025 г., 12:50:04 | Fast company - tech
Don’t take the race for ‘superintelligence’ too seriously

The technology industry has always adored its improbably audacious goals and their associated buzzwords. Meta CEO Mark Zuckerberg is among the most enamored. After all, the name “Meta” is the resi

11 июл. 2025 г., 12:50:02 | Fast company - tech
Why AI-powered hiring may create legal headaches

Even as AI becomes a common workplace tool, its use in

11 июл. 2025 г., 12:50:02 | Fast company - tech
Gen Zers are posting their unemployment era on TikTok—and it’s way too real

Finding a job is hard right now. To cope, Gen Zers are documenting the reality of unemployment in 2025.

“You look sadder,” one TikTok po

11 июл. 2025 г., 10:30:04 | Fast company - tech