PPC Strategies For 2024: Insights From Over 16,000 Businesses via @sejournal, @lorenbaker

We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading brands are doing to succeed right now. We looked […]

The post PPC Strategies For 2024: Insights From Over 16,000 Businesses appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ppc-strategies-for-2024-insights-from-over-16000-businesses/503652/

созданный 2y | 11 дек. 2023 г., 20:30:02

Войдите, чтобы добавить комментарий

Другие сообщения в этой группе

How To Calculate Your ROAS & Ways To Use It via @sejournal, @coreydmorris

ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.

The post

11 июл. 2025 г., 14:50:04 | Search engine journal

Google Explains How Long It Takes For SEO To Work via @sejournal, @martinibuster

Google’s John Mueller explains what site owners should expect after implementing SEO changes.

The post

11 июл. 2025 г., 10:20:03 | Search engine journal

OpenAI Quietly Adds Shopify As A Shopping Search Partner via @sejournal, @martinibuster

OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source.

The post

10 июл. 2025 г., 22:40:03 | Search engine journal

Is Your SEO Strategy Built for the AI Era? [Webinar] via @sejournal, @hethr_campbell

Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility.

The post

10 июл. 2025 г., 15:40:05 | Search engine journal

TikTok Denies Report Claiming It’s Building a Standalone US App via @sejournal, @MattGSouthern

TikTok has denied a Reuters report claiming it's building a standalone U.S. app with a separate algorithm.

The post

10 июл. 2025 г., 15:40:05 | Search engine journal

Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have Traditional Skills? via @sejournal, @HelenPollitt1

What makes a great SEO hire in today's market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO.

The post

10 июл. 2025 г., 13:30:03 | Search engine journal

Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy.

The post

10 июл. 2025 г., 13:30:02 | Search engine journal

Tomas_r2